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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

Drivers are things that impact the problem you are trying to solve and can be formulated in four different ways: Engaging in a group exercise (e.g., a business analysis model such as Porter’s 5 forces / 4 Ps / value chain analysis ) Brainstorming (i.e., mind mapping) Adopting different lenses to look at the problem (e.g.,

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B2B sales will never be the same

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In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. Sales teams still relying on “old school” strategies and tactics will only go so far.

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