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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

Drivers are things that impact the problem you are trying to solve and can be formulated in four different ways: Engaging in a group exercise (e.g., a business analysis model such as Porter’s 5 forces / 4 Ps / value chain analysis ) Brainstorming (i.e., mind mapping) Adopting different lenses to look at the problem (e.g.,

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B2B sales will never be the same

1 to 1

Sales teams still relying on “old school” strategies and tactics will only go so far. Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels. There is tremendous insight to be gleaned from unstructured data.

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