Input or Outcome? Low Fee or High?
Alan Weiss
AUGUST 5, 2021
If you offer “deliverables” (reports, training, focus groups, research, etc.) you are a commodity, because so many people do that. That’s why human resources simply looks for the cheapest training programs. But if you offer outcomes (higher profits, stronger referrals, faster closing times, decreased attrition, etc.) that are easily monetized, you’re now involved with value to the client, which is not a commodity.
Let's personalize your content