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Understanding marginal cost

Seth Godin Blog

It doesn''t include set-up fees, rent, years of training, insurance or all the other huge costs an organization might pay. In a competitive, undifferentiated market, the price will generally be lowered by competitors until it is just above marginal cost. When that happens, the truth above about efficient markets goes away.

eBook 46
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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

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The tyranny of lowest price

Seth Godin Blog

At first, the process of lowering your price involves smart efficiencies. Over time, though, in a competitive market, the quest for the bottom leads to brutality. Henry Ford earned his early success by using the ideas of mass production and interchangeable parts in a magnificent race to the most efficient car manufacturing system ever.

eBook 55