Consulting Success

FEBRUARY 8, 2018

People are willing to travel for expertise, but they’re not willing to travel to hire a consultant from the other side of the world or the other part of the continent if they can get the same thing down the street. A productized service business is about efficiencies and scale and a finite number of offerings that set prices.

Consulting 121

Consulting Productivity Advertising Training 121

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. Thought-leadership and demonstrating expertise are how you build trust and attract new clients. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Package it up in a simple eBook and put it on your website.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Writing a short eBook. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Writing a Short eBook.

Consulting 68

Consulting Advertising Case Interview Conference 68