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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

The hypothesis-based problem solving (HBPS) approach is a method employed by consultants to develop actionable recommendations for clients using a structured, evidence-based process. Drivers are things that impact the problem you are trying to solve and can be formulated in four different ways: Engaging in a group exercise (e.g.,

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B2B sales will never be the same

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Sales teams still relying on “old school” strategies and tactics will only go so far. Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels. There is tremendous insight to be gleaned from unstructured data.

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