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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

As we saw in the previous article , the HBPS process has five key steps: Define the problem Define drivers and generate/refine hypotheses Determine information needs Gather and analyze the data Draw conclusions and develop recommendations In this post, we will explore these five steps in greater detail.

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B2B sales will never be the same

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In its research, “The Forrester Tech Tide : Sales Technologies, Q1 2021,” Forrester finds that digital “front doors” are now the primary way that sales prospects connect with brands—80% of B2B sales will take place in remote and digital settings, elevating the roles of data insight, digital content, and inside sales in the sales process.

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