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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

The hypothesis-based problem solving (HBPS) approach is a method employed by consultants to develop actionable recommendations for clients using a structured, evidence-based process. Generate / refine hypotheses A hypothesis is a possible solution to a problem that you can test with data and analysis to validate – prove or disprove.

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B2B sales will never be the same

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In its research, “The Forrester Tech Tide : Sales Technologies, Q1 2021,” Forrester finds that digital “front doors” are now the primary way that sales prospects connect with brands—80% of B2B sales will take place in remote and digital settings, elevating the roles of data insight, digital content, and inside sales in the sales process.

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