Culture Fashion Interviews ROI 
Harvard Business
SEPTEMBER 25, 2018
For example, consider Dez Blanchfield , whom I interviewed. The experts I interviewed for my book — ranging from influencer relations executives to senior marketers to external agency leads — recommended global-local as the best of these three options.
Harvard Business
MARCH 22, 2017
To explore this question, we interviewed senior marketing executives across dozens of top brands. Each outbound communication is measured individually for immediate ROI. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.”
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