Johanna Rothman

OCTOBER 10, 2023

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. All of us consultants can do the same. Not a consultant who can do X, Y, or Z.

Intellectual Property 85

Intellectual Property Consulting McKinsey Video 85

Johanna Rothman

NOVEMBER 11, 2019

If your conference proposal has a speaking experience field, use that field to explain your expertise, authority, and credibility. These fields help the potential audience realize your session is the one they must attend, out of the entire conference. I want to be the reason people come to a conference. Am I always?

Conference 60

Conference Metrics Agile Intellectual Property 60

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Attending Conferences, Trade Shows, or Other Networking Events. Online Advertising.

Consulting 68

Consulting Advertising Case Interview Conference 68