Harvard Business

JULY 31, 2017

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Combining this with data on average spend per shopper enabled them to estimate a retailer’s sales , even before the company had recorded it themselves.

Change Management 28

Change Management Data Marketing Management 28

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100

Consulting Success

FEBRUARY 19, 2018

We do a lot of thinking about change, we do a lot of leadership, and those pieces are out there in so many different ways that people will pick that up and connect with us through social media and through other ways to find us. There’s a lot of fatigue from some of the investment versus ‘are we getting real change?’

Consulting 100

Consulting Company Sales System 100