How CEOs Can Keep Their Analytics Programs from Being a Waste of Time
Harvard Business
JULY 21, 2016
And we have figured out why: analytics forces changes on the C-suite that the CEO has to anticipate and manage, but many don’t. The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. Choose the right analytics leader.
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