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Changing Company Culture Requires a Movement, Not a Mandate

Harvard Business

Innovation demands new behaviors from leaders and employees that are often antithetical to corporate cultures, which are historically focused on operational excellence and efficiency. But culture change can’t be achieved through top-down mandate. Dr. Reddy’s: A Movement-Minded Case Study. Frame the issue.

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Advice on Running a Government Agency Like a Startup, from Someone Who’s Tried It

Harvard Business

Godbout: I have yet to see the case study of massive change management of innovation where a group of people came in and, like a whirlwind, changed everyone’s thoughts and executed the whole thing themselves. How did you recruit techies to take these jobs? It just doesn’t happen that way.