Is Your Business a “Service” or a “Brand”?
The Fearless Marketer
MARCH 19, 2018
Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. Sound familiar?).
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