Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?
Harvard Business
DECEMBER 13, 2017
As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. Otto had just finished a $9 billion acquisition of Beekman Hotels, which meant it now had nearly 4,800 hotels and just over a million rooms in 100 countries.
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