What follows after the Eureka Moment: Consulting for Innovation Start-ups
Tom Spencer
SEPTEMBER 24, 2021
The following article will demonstrate the pitfalls of turning an innovation into a market reality with a case study from the plastics industry. Yet, in a different case, when working on a health mobile application, we could not expect such a cooperative sentiment from fellow actors in the market. Only a meagre 8.7%
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