Subscription Businesses Are Booming. Here’s How to Value Them
Harvard Business
DECEMBER 19, 2017
subscribers in 2017, and the industry as a whole has been growing at 200% annually since 2011. While the industry is growing rapidly, it is also highly volatile. A new methodology, which we call customer-based corporate valuation (CBCV), holds the answer to both of these – and other similarly critical – questions.
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