Remove Case Interview Remove Finance Remove Sales Remove White Paper
article thumbnail

Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Published articles are high-level sales tools. He then shuffles through his case until he locates said article, pulling it out and sliding them across the conference table.

Journal 40