Remove Benchmarking Remove Exercises Remove Marketing Remove Metrics
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Try this simple exercise: Think about the last major purchase for which you sat on the buying committee. The campaign has resulted in dramatic increases in marketing leads and sales. Fast forward to today.

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In Praise of Extreme Moderation

Harvard Business

Young Millennials, driven to distraction and depression by nonstop, constantly comparative online benchmarking, can’t unglue from phones-as-performance-measuring-devices. In my thirties, I spent more time parenting than exercising. Who can blame them? Go to bed late at your peril. In my late fifties, that needs to change.

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How to Evaluate, Accept, Reject, or Negotiate a Job Offer

Harvard Business

Next, you need to think about what matters to you in both your professional and private life and then “assess the offer” against these metrics, says Weiss. “Also, look at what you will be doing, what success looks like, and what benchmarks you’ll be judged against,” he says. ” Be methodical.

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