Benchmarking Development eBook Interviews 
1 to 1
DECEMBER 13, 2021
Step #1: Understand your current CX state Your brand needs to maintain and develop a deep understanding of your customers—their basic needs and unique expectations. Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer.
Chad Barr
OCTOBER 17, 2018
Increasingly, there are shared audio interviews and valuable episodes distributed through podcasts and webinars, published books, diagrams and infographics known as my Transformation Visuals™, that craft a series of videos, and create live and online courses. This framework can be used to construct a short article, podcast or video.
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