Benchmarking Case Studies Metrics Productivity 
Rick Conlow
JANUARY 2, 2023
By not dancing, CEOs cost their companies billions of dollars of lost employee innovation, productivity, and customer service. Consider GM as a case study. A global IBM study found that 33% of CEOs had engineering degrees and another 15% had finance degrees. CEOs focus on data, facts, figures, and metrics.
Harvard Business
APRIL 19, 2018
With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.
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