Book Review – “How the mighty fall” by Jim Collins
Tom Spencer
MARCH 24, 2018
Drunk on its past victories, it decided to plunge into the aviation industry, a world away from its core business, and apply the exact same strategy. Leadership was also at fault with the head of the group, Vijay Mallya, exhibiting undisciplined extravagance in the low-margin aviation industry leading him to borrow heavily from the banks.
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