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Align sales and marketing to gain customers, drive growth

1 to 1

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. Lead prioritization is another people-based way brands can boost sales.

Sales 26
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How to Improve Your Finance Skills (Even If You Hate Numbers)

Harvard Business

Related Video. See More Videos > See More Videos > Tackle the balance sheet. “Take an interest in the balance sheet and then do the due diligence to understand it,” he says. “Take an interest in the balance sheet and then do the due diligence to understand it,” he says.

Finance 28