Balance Sheet Marketing Sales Travel 
Harvard Business
NOVEMBER 22, 2016
In the past, marketers have struggled to deliver the higher response rates they need from existing customers — a smaller group than potential new customers. Digital channels now allow companies to fine-tune marketing messages based on observed behavior. Take a balance-sheet view.
MishTalk
JANUARY 3, 2014
Had I suggested in 2007 that the Fed balance sheet expansion of $75 billion a month would have been considered "tightening" people would have thought I was nuts. A similar crash in public opinion awaits Bernanke for fueling one of the biggest, if not the biggest stock and bond market bubbles in history. Here we are.
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