Remove Balance Sheet Remove Marketing Remove Methodologies Remove Sales
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Align sales and marketing to gain customers, drive growth

1 to 1

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. Lead prioritization is another people-based way brands can boost sales.

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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business

Over a period of years, every GE senior manager would learn the lean startup methodology, and GE would be the showcase for how modern companies use entrepreneurial management to transform culture and drive long-term growth. During Immelt’s tenure, GE’s stock market value fell by about half. Innovation at GE was on a roll.

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Midsize Cities Are Entrepreneurship’s Real Test

Harvard Business

For us, growth events mean simply concrete, directly observable achievements that foreshadow future success: for example, new customer contracts, initial export sales, new bank or equity financings, expanded production capacity, or expanded people platforms (e.g. The average participant in the first cohort has actually doubled its sales.