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Is Your Marketing in the Right Place but at the Wrong Time? - SPONSOR CONTENT FROM GOOGLE

Harvard Business

By Laura Beaudin and Francine Gierak, Bain & Company. How exactly are they doing that, and thereby realizing further gains in ROI? Bain & Company recently surveyed nearly 1,700 marketers globally , in partnership with Google, and found three areas of importance. Beaudin leads Bain’s Marketing Excellence practice.