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AUGUST 30, 2021

Sales teams still relying on “old school” strategies and tactics will only go so far. Customer success Customer success (CS) solutions are used by brands to monitor the health of their customer relationships by keeping track of customer satisfaction and churn across their products and services.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. For example, consider Dez Blanchfield , whom I interviewed.

B2B 35

B2B Education Media B2C 35

Harvard Business

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. And most of all, get your mind around the fact that you may actually have to pay for content.

Marketing 28

Marketing Media Advertising eBook 28