B2C Marketing ROI Strategy 
1 to 1
AUGUST 30, 2021
Sales teams still relying on “old school” strategies and tactics will only go so far. Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.”
Harvard Business
SEPTEMBER 25, 2018
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.
Harvard Business
APRIL 20, 2016
Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.
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