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Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

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B2B sales will never be the same

1 to 1

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. Embedded AI analyzes the data and surfaces insights to support executive-level decision making, inform management coaching, and inspire reps to adopt best practices.”

B2B 29
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The Internet of Things Needs Design, Not Just Technology

Harvard Business

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. Product design considerations in the IoT 1.0

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