B2C Development ROI Strategy 
1 to 1
AUGUST 30, 2021
Sales teams still relying on “old school” strategies and tactics will only go so far. Revenue intelligence Revenue intelligence is a dynamic, developing category, using technology to “capture engagement activity between buyers and sellers and automatically upload that data to CRM systems,” Forrester writes.
Harvard Business
SEPTEMBER 25, 2018
They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. The influencer relations program has become a core component of the company’s China market strategy — now the firm’s largest market outside the U.S.
Harvard Business
APRIL 20, 2016
In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.
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