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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

A coach helps individual leaders develop clarity on what they need to focus on and create action plans to achieve those goals. The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI.

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

A coach helps individual leaders develop clarity on what they need to focus on and create action plans to achieve those goals. The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Headquarters has more resources to dedicate to developing best practices for identifying influencers, defining specific methods and goals for influencer collaborations, and tracking ROI.

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?