B2C Consulting Sales Trends 
Jerry Fletcher
JUNE 27, 2020
Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Has the mainstream idea of the customer dictating the marketing of the product impacted on Consulting? Those clients tend to be larger and B2C oriented. Yes and no.
Tom Spencer
SEPTEMBER 5, 2020
To succeed in sales, you must know your customer. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer.
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