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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010).

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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. 30 years old and long a mainstay in European consulting, BTS Group has been steadily growing since its inception in 1986. BTS Group specializes in digital technology, leadership development, sales training, and assessments. Marketing & Sales. Consulting. BTS GROUP KEY STATS.

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