Advertising Cash Flow Efficiency Interviews 
Harvard Business
AUGUST 3, 2018
In a follow up HBR article , we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks and distilled seven key insights from those discussions. Based on these insights, we now propose a new blueprint for financial reporting of digital companies.
Tom Spencer
NOVEMBER 14, 2011
Marketing – The cost of advertising can be shared across products. Distribution – Shipping a range of products is more efficient than shipping a single product. More stable cash flows are attractive for three reasons. Case Interviews. For example, Amazon sells an extremely broad range of products. Categories.
Expert insights. Personalized for you.
28 
Let's personalize your content