Elon Musk’s Unusual Compensation Plan Isn’t Really About Compensation at All
Harvard Business
MAY 1, 2018
They were about signaling a credible commitment to Tesla’s purpose: to become a clean energy giant that helps address climate change by transforming mobility. For Tesla to reach a $650 billion valuation by 2028, the market will have to shift dramatically, with electric vehicles becoming the overwhelming percentage of all new sales.
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