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Becoming a Data-Driven Organization: What You Need to Know

Epicflow

The primary goal of becoming a data-driven organization is to improve decision making, which in turn will provide customers with better products or services and as a result increase profitability and facilitate business growth. . Data privacy, ethics, and security will be treated as areas of required competency. References .

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How Marketers Can Start Integrating AI in Their Work

Harvard Business

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. Take Sephora’s Kik bot , which quizzes customers about their makeup preferences and then follows up with specific product information.