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Becoming a Data-Driven Organization: What You Need to Know

Epicflow

However, according to the survey by NewVantage Partners [1] conducted in 2021, only 24% of companies have managed to develop into data-driven ones. McKinsey consultancy suggests that the data-driven enterprise of 2025 will be characterized by certain processes [2]. What Helps Companies Develop into Data-Driven Organizations .

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How Marketers Can Start Integrating AI in Their Work

Harvard Business

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. Smart marketers are developing, partnering to build, or integrating AI into their tech stacks to get better at what they do.