Fool Me Once Or Fool Me All The Time
Martinka Consulting
AUGUST 6, 2018
On June 2, 2018 Jason Zweig’s article in the Wall Street Journal was titled, “ The Fanciful Alphabet Soup Companies Use to Fool You.” This goes back to before the stock market crash of 1929. Zweig writes that any form of modified profit isn’t cash flow. Marketing expenses (the marketing didn’t work so it’s really profit).
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