2017 Metrics Productivity ROI 
Harvard Business
MARCH 22, 2017
Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. Each outbound communication is measured individually for immediate ROI. The metrics also changed.
Tsavo Neal
JANUARY 25, 2018
Selling productized consulting. ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . As a consultant, your product is your advice. He said he did a quick Internet search for ‘ag equipment product design’ and we were in the top few results.
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