How One CMO Revamped Her Role
Harvard Business
OCTOBER 3, 2018
” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising.
Let's personalize your content