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How Organic Wine Finally Caught On

Harvard Business

Through historical research and many interviews, we found several ways in which early stumbles in the organic wine market created marketing problems that the industry still struggles to overcome. The Turnaround. While 6% of the wine sold at Systembolaget in 2011 was organic, by 2016 it was over 20%. Why the difference?

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The Decline of Yahoo in Its Own Words

Harvard Business

Plenty of theories have been put forth to explain Yahoo’s failures, as the company seeks a buyer following a failed turnaround attempt. One of the most prominent is that Yahoo was late to mobile. “Yahoo’s mobile business barely existed” when Marissa Mayer took over as CEO in 2012, wrote Vauhini Vara at The New Yorker.

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Improve Your Resume by Turning Bullet Points into Stories

Harvard Business

And on the rare occasions when you do land an interview, you stumble over questions about what you’d bring to the hiring company and why you’re the perfect fit. So how can you make your resume, profile, and interview more effective? How to Get the Most Out of an Informational Interview. Interviews.

Resumes 28
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4 Ways CEOs Can Conquer Short-Termism

Harvard Business

Aetna’s growth and employee investment strategy has paid off: Its stock rose threefold in the last five years, and it posted record revenue and earnings in 2016. ” Many CEOs in our interviews emphasized the importance of choosing the right metrics to support both/and decision making. Has something changed?’

Metrics 29