2016 Case Interview Culture Turnaround 
Harvard Business
APRIL 3, 2018
Through historical research and many interviews, we found several ways in which early stumbles in the organic wine market created marketing problems that the industry still struggles to overcome. The Turnaround. While 6% of the wine sold at Systembolaget in 2011 was organic, by 2016 it was over 20%. Why the difference?
Harvard Business
FEBRUARY 24, 2017
Aetna’s growth and employee investment strategy has paid off: Its stock rose threefold in the last five years, and it posted record revenue and earnings in 2016. ” Many CEOs in our interviews emphasized the importance of choosing the right metrics to support both/and decision making. Has something changed?’
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