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To Better Train Workers, Figure Out Where They Struggle

Harvard Business

Almost half (49%) said that it was difficult to ensure a return on investment (ROI). Launched in 2015, Generation works in five countries (India, Kenya, Mexico, Spain, and the United States). It has trained and placed 11,000 graduates into entry-level jobs in four sectors: health care, tech, retail/sales, and skilled trades.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. They’re easing customers’ burdens by guiding them through difficult decisions and choices, and improving win rates for high-end solution sales by as much as 60%. Fast forward to today.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Strong sales copy written by a professional copywriter – somebody who is an expert in your industry – can almost double conversions. Source: Conversion Rate Bible.

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