Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. They’re easing customers’ burdens by guiding them through difficult decisions and choices, and improving win rates for high-end solution sales by as much as 60%. Fast forward to today.

B2B 34

B2B Travel Benchmarking Sales 34

Harvard Business

FEBRUARY 13, 2017

As McGrath and MacMillan explained in a 2014 article, the idea started in the mid-1990s while reviewing the projects Rita tracks in her “flops” file — her collection of failed growth projects that had lost their parent company at least $50 million. ” Step 2: Do benchmarking. How many calls do they have to make?

Benchmarking 31

Benchmarking Methodologies Apparel Company 31

Harvard Business

MAY 8, 2017

Whereas most business lists analyze companies by traditional metrics such as revenue or by subjective assessments such as “innovativeness,” our ranking evaluates the ability of leaders to strategically reposition the firm. We then narrowed the list to 18 finalists using three sets of metrics: New growth.

Methodologies 53

Methodologies Culture Metrics Company 53