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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business

Today’s executives spend a lot of time managing the balance sheet, despite the fact that it doesn’t represent their company’s scarcest resource. According to Bain’s Macro Trends Group, the global supply of capital stands at nearly 10 times global GDP. Vincent Tsui for HBR.

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How Marketers Can Connect Profit and Purpose

Harvard Business

And in 2011, Nathaniel Foote and Russ Eisenstat proposed a “better way to manage in the 21st century.” Melissa Waters, CMO of Lyft, says “Any customer these days is asking for transparency on what a company stands for and why they operate. It must be woven into a company’s operational fabric.