4 Mistakes That Kill Crowdsourcing Efforts
Harvard Business
JULY 21, 2017
Back in 2011, crowdsourcing was fueling an explosion in open innovation. PhDs and expensive consultants on the payrolls of InnoCentive and NineSigma even got involved. At that time, most Fortune 500 firms had launched crowdsourcing initiatives or partnered with startups in order to access outside innovators or co-create with customers.
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