Remove 2011 Remove Benchmarking Remove Consulting Remove Intellectual Property
article thumbnail

4 Mistakes That Kill Crowdsourcing Efforts

Harvard Business

Back in 2011, crowdsourcing was fueling an explosion in open innovation. PhDs and expensive consultants on the payrolls of InnoCentive and NineSigma even got involved. At that time, most Fortune 500 firms had launched crowdsourcing initiatives or partnered with startups in order to access outside innovators or co-create with customers.