Digital Growth Depends More on Business Models than Technology
Harvard Business
DECEMBER 14, 2018
For startups, 2009 was a good year. Mature companies often look wistfully at successful startups like 2009’s class of unicorns and wonder if they can reinvigorate themselves by adding a digital component to their existing business model, in the way that clamping an outboard motor onto a rowboat makes it go that much faster.
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