Remove 2008 Remove Marketing Remove Methodologies Remove Recruiting
article thumbnail

ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. In 2008, the firm celebrated their silver anniversary of 25 years of extraordinary growth.

article thumbnail

Lead to the future: leadership imperatives for success

Brimstone Consulting

When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, the company faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies. Focus on People. coaching) and functional (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Approach to Decision Making Combines Data and Managers’ Expertise

Harvard Business

Data is now the critical tool for managing many corporate functions, including marketing, pricing, supply chain, operations, and more. Furthermore, the predictive models created by big data methodologies do not incorporate the manager’s unique knowledge of the business. Navy from recruitment to retirement.

Data 28
article thumbnail

Why consulting?

Management Consulted

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. My group chose to examine the U.S.