Your New Hit Product Might Be Underpriced
Harvard Business
MAY 24, 2016
The product, owned by Germany’s Brandstatter Group, generated 90% of the firm’s $696 million in sales last year. The luxury SUV that set a record for pre-sales. At the time, gasoline prices were soaring and sales of large SUVs had declined. One is a sales force that is easily meeting its targets with the product.
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